Tratto Non Comune (“Uncommon line”) was born as tool for companies willing to have an unusual and characteristic on-line identity. CREAA listens to the client needs, then proposes a communication strategy and a bunch of selected artists’ to work with. The enterprise choose the preferred artist and the project begins. The artist is involved in a real residency in the firm; CREAA constantly works as facilitator, supporting the dialogue and managing respective tasks, established by a proper contract. Depending on the circumstances other professionals may join the work team. The project is directly submitted to the enterprise, that covers all the activity fees.